Animal and Vegan Advocacy: The Psychological Science and Practice of Attitude, Behavior, and Social Change will be published by Routledge on September 21, and is now available for pre-order.
This book provides cutting‑edge research on animal and vegan advocacy, addressing a defining moral contradiction of our time: even as concern for animals grows, their large‑scale exploitation continues. How, then, does change for animals occur?
Bringing together leading behavioral and social scientists, this collection synthesizes insights from psychology and related disciplines with evidence from advocacy. The chapters explore how moral concern for animals is sparked or resisted, and why some people change, while others defend existing practices. They map the pressure points where “normal” ways of treating animals begin to look less defensible, while revealing the social and psychological factors that sustain exploitation. The book also examines how change unfolds, showing how food environments, public discourse, protest, and legal systems can reinforce or challenge animal exploitation.
Edited by Kristof Dhont, Robbie Sutton, and Maria Ioannidou, the book is available with a 20% discount using code APSYCAVA20 from Routledge.
Praise for Animal and Vegan Advocacy
“Persuading people to change what they eat is far harder than I imagined when I wrote Animal Liberation more than 50 years ago. Today, it’s obvious that if most people were to shift to a plant-based diet, that would dramatically reduce the suffering of more than 100 billion animals each year. Yet only a small fraction of the global population has ceased to eat meat. That is why the scientific study of the effectiveness of animal and vegan advocacy is so important. This book is a pioneering volume in that important new field.”
Peter Singer, PhD, Professor of Bioethics, Princeton University, Emeritus; Visiting Professor of Medical Ethics, National University of Singapore
“Animal and Vegan Advocacy is a must-read for anyone who wants to effectively reduce harm to nonhuman animals. With both academic rigor and accessible language, the book provides critical insights along with practical strategies for change.”
Melanie Joy, PhD, author of Why We Love Dogs, Eat Pigs, and Wear Cows
“Drawing on cutting-edge science, Animal and Vegan Advocacy clearly shows why it’s time to ‘walk the talk’—and how to do so—and treat other animals with the compassion and dignity they deserve.”
Marc Bekoff, PhD, University of Colorado, author of The Emotional Lives of Animals
“This is the book the animal advocacy movement has needed for years: a serious, evidence-based examination of how change actually happens, from individual psychology to institutional norms and legal frameworks.”
Matthew Glover, Co-founder, Veganuary & Project Slingshot
“This groundbreaking book reviews the latest scientific research and effectively translates complex findings into clear and practical insights, making it accessible well beyond academia. It is an essential resource for anyone seeking to accelerate the transition toward a more plant-based and compassionate world.”
Tobias Leenaert, Co-founder, ProVeg International, author of How to Create a Vegan World
“A compelling and much-needed synthesis of research and advocacy in practice, Animal and Vegan Advocacy bridges psychological science and real-world strategy to provide a powerful roadmap for accelerating meaningful, lasting change for animals.”
Brooke Haggerty, Executive Director, Faunalytics
“Effective animal advocacy requires understanding the psychology of attitude and behavior change. Evidence-based work like this is exactly what is needed to help more animals.”
Stien van der Ploeg, Executive Director, Animal Charity Evaluators
“A timely and accessible volume that brings together psychological science and advocacy practice to advance positive change for animals.”
Chris G. Sibley, PhD, Professor of Psychology, University of Auckland
“Animal and Vegan Advocacy powerfully synthesizes what we have learned so far while, crucially, showing how these insights can be applied in practical ways to improve animals’ lives.”
Jared Piazza, PhD, Senior Lecturer in Psychology, Lancaster University
“Based on thorough research, this book reveals the strategies most likely to work. It is a profoundly important book for all who care about animals and our planet.”
Andrew Knight, PhD, Veterinary Professor of Animal Welfare; Adjunct Professor at Murdoch University and Griffith University
“Animal and Vegan Advocacy brings together vital insights from an impressive range of experts to inform our understanding of why society treats animals as it does, and crucially, what we can do to change this.”
Christopher Bryant, PhD, Executive Director, Bryant Research
PHAIR Society 